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By leveraging the best of analytics expertise with advanced tools & statistical techniques, we help clients
have a strategic advantage over their competitors by making data based decisions.
Go to market strategy

With end-to-end management of sales and marketing initiatives right from the design and implementation stages, we help clients measure the outcome of marketing initiatives, optimize marketing resource allocation, and improve sales force effectiveness through optimized targeting.


Understanding the complications associated with the increase in global presence of organizations, we provide effective solutions that help businesses obtain real-time supply chain visibility, optimize inventory planning, evaluate supply chain performance, and reduce logistics costs.


With executive dashboards/cockpits and real-time reporting tools, our big data analytics solutions assist businesses in derive actionable insights from available data, maximize their operational efficiency, enhance risk management capabilities, and assess customer satisfaction.

Business Challenge
A leading pharmaceutical major in US wanted to design efficient targeting & call plan to manage new drug launch.
Client had retail teams across multiple therapeutic areas; including respiratory, diabetes, cardiovascular, oncology and neuroscience; needed a call plan for a new drug launch but wanted to stay lean & competitive in tough times.
Client received a best-in-class process for regular & quick plan refresh & rollouts for a sales team of 500+ reps that helped in reducing time to market, increased sales force utilization & enhanced call adherence. The sales team satisfaction increased due to field intelligence data.

Business Challenge
A leading organic food retailing company wanted a comprehensive simulator tool which would work as decision support tool, and support high quality marketing and investment decisions for short and long term goals.
Due to regulations on the sale of organic foods and lack of mass media advertising for the segment in general, the client’s sales volume was decreasing. To combat this, it wanted a simulator tool to work as a decision support.
The client was able to gain insights on the most important parameters creating impact on sales and develop pricing strategies by obtaining insights of market share with regards to price index.

Business Challenge
A leading fleet operator in the UK wanted to understand the price performance of used cars in the UK.
The client wanted to conduct a research study to assess the price performance of used vehicles to derive insights for enabling maximized returns and reducing life cycle cost.
The client was able to minimize the direct and indirect cost associated with the used vehicle by detailed assessment of used vehicle life cycle cost and better manage their inventory acquisitions and future fleet purchases.
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Contact us to know more about our cost-effective custom market research offerings to support efficient market penetration, new product launch, and devise strategies to monitor and outperform your competitors.


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