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Combining the best data gathering approaches, we help clients to identify the most profitable customer segments, measure the effectiveness of a marketing campaign, assess changes in customer expectations, and also devise value maximization strategies to enhance their shares.

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With a flexible approach employing several techniques, we help clients identify target customers, realize factors that drive customers to competitors, gain a clear understanding of budgets and timelines, compare product or service pricing, and also understand customers’ decision-making process.

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By identifying key performance indicators, our industry-leading services help clients in enhancing their brand’s awareness by understanding the factors that influence brand loyalty, assessing their brand’s awareness and viability, and evaluating the brand’s image and association.


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A global ingredient solutions provider wanted to conduct an early consumer testing and acceptance study for its new instant thickener that focused on the older population (above 70 years) and patients with dysphagia, in Spain.


The client had developed a prototype of an instant thickener and wanted to compare it with commercially available products in the market. It also wanted to determine patient preferences among the product choices and obtain insights on the same from the older population.


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Business Challenge

A leading powder coating manufacturer wanted to obtain insights on primary customer needs and understand ways to support customer acquisition.


The client was looking for advisory on strategies for targeting new customers and critical factors for retaining customers through in-depth analysis of purchase criteria adopted by the key customers, and suggestions on customer acquisition strategies.


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Business Challenge

A leading player in the money transfer market, wanted to conduct a global agent satisfaction survey in a set of European Countries.


The client was facing issues with satisfaction levels of agents as the performance of agents would directly impact on the level of business. They wanted to understand the reasons behind dipping satisfaction levels and take corrective measures.


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Contact us to know more about our cost-effective custom market research offerings to support efficient market penetration, new product launch, and devise strategies to monitor and outperform your competitors.


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